Art Direction

Make a Baby On Purpose Challenge

Make a Baby On Purpose Challenge — Art Direction

Who is Make a Baby On Purpose Challenge

The Thousand Dollar Shave Society is an online retailer of ultra-luxury shaving products for men. We created the ultra challenge for men (and their female counterparts): the Make a Baby on Purpose Challenge.

Responsibilities
  • Campaign Ideation
  • Logo Concept
  • Social Content Creation

Awards & recognition

Communication Arts Ad Annual 2015

Adweek Watch Awards 2015

New York Festivals — 1x Gold, 1x Bronze, 3x Finalist

Radio Mercury Awards — 2x Finalist

Press

Adweek — "Dollar Shave Club Trolled by Thousand Dollar Shave Society, For Guys who 'Make Babies on Purpose'"

Adweek — "These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience"

DigiDay — "The Thousand Dollar Shave Society wants you to make a baby."

Make a Baby On Purpose Challenge logo concept