Branding + UI/UX
Tractor Soda Co
Who is Tractor Soda Co
Tractor Soda Co. is an all organic and non-GMO soda company in California. Originally, worked under the direction of Ryan Jacobs, a Freelance Creative Director in San Diego. Together, we worked to update the initial identity of Tractor Soda Co. After the initial logo and website launched, Ryan moved on while I continued to work with Tractor Soda creating new flavors, marketing materials, and branding other Tractor products.
Responsibilities
Logo exploration
Client wanted to move away from a "Coca-Cola" feel while keeping all existing words/elements in the original design.
Flavor designs
Each drink pattern is inspired by the unique ingredients in the drinks.
These labels are displayed on the Tractor Soda fountain machine.
POS designs
Print materials, tap handle designs, and presentations, digital and printed.
Illustrations
Simple vector illustrations for use on the website, posters, marketing materials, and packaging.
