I design for people, brands, and people who are brands.
Global Brands
Finding ways to innovate within brand guidelines.
Working for a global brand like Hyundai USA gave me the opportunity to collaborate with cross-functional teams and present to key stakeholders. But even in a highly matrixed organization like that there is room to innovate. I increased efficiency and productivity by creating a design system in Sketch for my team to use as we maintained brand guidelines while updating the Hyundai website.
Startups
Building a brand from the ground up.
Meeting the demands of a growing business means being flexible. My experience at startups helped me hone my skills working in a fast-paced and ever-changing environment. I learned to be self-directed and move quickly as I helped build the brand for Payzen as they launched their services.
Influencers
I'm not a businessman, I'm a business, man.
Get a couple hundred thousand followers and then what? I've partnered with knowledge influencers to help them discover their personal brand and grow their business. From logos to sales funnel materials I have experience in the social space helping influencers and creators build their communities, optimize their social presence, and discover what's next on their journey.
