PayZen

PayZen fights healthcare inequity by addressing affordability at the point of payment. PayZen uses Affordability Financing to create a more positive customer experience that gives patients 0% interest on long-term loan options to help them manage medical bills.

As the brand designer, I was responsible for taking a few brand assets and building out the PayZen brand. I worked closely with the marketing team to ensure that all visual communications and messaging aligned with our brand values, and that they effectively reach and engage with our target audience.

My role involved a wide range of skills, from creating our initial folder structure and templates, to creating visual content for digital ads, website, and marketing collateral including trade show booth designs, rack cards, print ads, presentations, and marketing emails.

Responsibilities

• Brand Guidelines
• B2B Digital PDFs
• Digital Ads
• Website/Blog Graphics
• Email Newsletters
• Event Materials