Experiential
FoxTales
Who is FoxTales
120+ experiences in one year.
FoxTales was an experiential marketing company focused on creating completely branded experiences. Every activation uses a fully integrated design built from the ground up. The result is uniquely branded content that encourages sharing.
My Role
My role was to work with the clients in developing the right solution to fit their activation. I would use existing and custom created assets to seamlessly integrate the photo booth into their campaign. Ultimately, I created backdrops, banners, UI/UX, and all other elements of the kiosk to guide the user experience from physical signage to the email they received with their content delivery.
Responsibilities
Clients
We worked consistently with Microsoft, Disney, NFL, Nike, Facebook, Comedy Central, and Canon to name a few. We worked like a small agency, not just delivering a place for people to take pictures, but an entire branded experience from top to bottom that worked within every unique campaign activation.
Iconography
We built out a visual system along with diagrams to show how each experience worked.
Content examples
Some of my favorite content.
Monthly newsletters
We designed a unique newsletter with gifs and content from the most notable events along with upcoming events.
Awards & recognition
BizBash — Best Use of Video, BizBash Event Style Awards.
CES — Featured a visionary company at Canon's 2017 CES booth showcasing imaging innovation.
CNN Politics — "Like, Share, Elect" Museum Exhibit at Newseum.
Event Marketer — Best Consumer Environment, Experience Design & Technology Award; Best Mobile Experience, Experience Design & Technology Awards.
The 2017 EX Awards — Best Use of Events for Content.
Facebook Developer Conference — Facebook Live API launch partner.
GoPro — One of only 5 launch partners.
Hashtag Sports — Invited by Microsoft to showcase our platform for major national news media, highlighting innovations in fan engagement technology.
2017 Edward R. Murrow Awards — Excellence in Social Media, Presidential Campaign 2016.
Office 365 — FoxTales was filmed for a feature showcasing our innovations in experiential marketing and how we used Office 365.
Provenue Exchange — Breakout session on "Leveraging Visual Experiences as a Fan Engagement Tool," invited by Tickets.com.
